Friday, February 27, 2015
"I would prefer even to fail with honor than win by cheating."-Sophocles
I have been grappling with addressing this topic on my blog for quite awhile, with the only hesitancy being that I would inadvertently offend some of my peers. While I would never resort to calling out individuals who have or are engaging in the act of buying Instagram followers, I want to express my feelings on this pervasive and frustrating trend.
Let's begin with the underlying issue, which I believe can be attributed to our generation's noticeable lack of self-esteem and incessant need for instant gratification. We seek validation in numbers (likes, comments, and followers), instead of from those who we have deep, meaningful relationships with. I am not immune to this, in fact, I am equally at fault for partially measuring my self-worth by the number of online kudos garnered.
Regardless of my own insecurities, if you know me, you know that I am a huge proponent for AUTHENTICITY, and will not resort to elevating my social status by buying a bullshit following.
What's the upside of purchasing followers on Instagram, you ask? Well, I can't seem to figure that out, yet more and more influencers are resorting to these tactics. As a social marketing professional, let me tell you what I do know. It lowers your engagement, adversely affects your self-worth (because you you are aware of your dishonesty), makes people question your credibility, and not mention, it's VERY obvious. Instagram, brands, and other social tracking platforms are now more aware of this ubiquitous preoccupation and are getting wiser about identifying users who are fabricating their numbers.
You may think, "Damn. She's just salty." Maybe. Maybe not. What I AM, however; is an advocate for honesty, integrity, and letting one's content speak for itself.
Thoughts? Give it to me!